AI, Ethics and Public Media – Spotlighting Sveriges Radio

This is episode six of our AI, Ethics and Public Media series, as we discuss topics including ethical principles, guidance to staff and AI literacy. And on World Radio Day 2026, the EBU Academy explored the ethical thinking on AI at Sveriges Radio (SR).

Sweden’s public service radio is one of the EBU Members at the forefront of Artificial Intelligence use. For example, SR offers a chatbot that allows the audience to ask questions about news content and receive summarized answers. 

Our guest is Sveriges Radio’s Head of AI, Andreas Landmark, who started his career at one of SR’s local stations, and who has worked on Artificial Intelligence at Swedish news organization, Aftonbladet and the country’s public media television, SVT.

Previous sessions

Spotlighting Deutsche Welle, its former Chief AI Officer, Technology Ruth Kühn shared three keywords for working ethically with AI: 1. Embrace, 2. Focus and 3. Balance.

You can watch the previous session spotlighting Yle, with guest speaker Minna Mustakallio, Head of Responible AI, recorded live audience at the EBU AI Summit in Lausanne on 6 December 2024.

The second session, spotlighting the BBC, where we talked to James Fletcher, BBC Lead for Responsible Data and AI is also available to watch on demand.

The first session is also available online, spotlighting Bayerischer Rundfunk (BR), we talked with Uli Köppen, the Chief AI Officer at BR, Bavaria's public media.