NEWS published on 07 Jun 2011

2011 Technical Assembly abuzz about hybrid TV

EBU Technical senior engineer, Frans de Jong, reports on the final day of this year's Technical Assembly, which took place in the Arctic Circle city of Tromsø, Norway, thanks to host NRK.

 

'Hybrid' was the buzzword that marked the closing day of this year's EBU Technical Assembly, during sessions exploring developments in programme delivery.

Spectrum specialists and technology experts from the worlds of radio and television spoke freely of the 'hybrid revolution' already happening in their areas of interest, and how it is influencing their thinking.

In terms of spectrum policy and network technology, hybrid may mean working more closely with broadband providers and network operators to provide the best of both worlds: broadcast delivery for services that everyone wants, and content-on-demand for the 'long tail', via broadband.

For television, it will mean adding 'non-linear' consumption habits – especially for younger viewers.

For radio, 'going hybrid' extends the audio-only experience into a 'radio-plus-multimedia' approach, allowing us to add visual elements such as slideshows, and adding niche internet radio stations.

The Assembly finished on June 3 with a session that asked the provocative question, 'Goodbye to broadcasting organisations?', in order to spark a lively debate on the future of media.

Anthony Rose, (tBone TV), known as the 'father of the BBC iPlayer', was an active contributor to the discussion,arguing that the hybrid revolution will turn television into a platform to interact and interconnect in ways people do not yet imagine. This concept could well be called 'beyond hybrid' or 'hybrid 2.0'.

Click here to hear more about Anthony Rose's vision of the future of television.

Click here to hear what Peter MacAvock (EBU), Dr Klaus Illgner-Fehns (IRT) and Francis Goffin (RTBF) think of the hybrid revolution.