EBU Member Czech Radio has redesigned and unified its corporate identity after 17 years with the same look.

It is the first time in its history that Czech Radio has changed and unified the graphic form of all its brand labels to create a uniform visual style. New logos have been designed for all nationwide, special and regional Czech Radio stations, as well as ensembles, competitions and other projects offered to the general public by Czech Radio.

Using a basic corporate colour of blue, the new, consolidative logotype is dominated by a large, letter ‘R’, denoting radio, the Radiožurnál station and regional broadcasting.

Czech Radio Director General Peter Duhan said: “After nearly 20 years during which Czech Radio gradually launched new stations and introduced more and more new projects, the change in our corporate identity was inevitable. We have been considering such a change for several years. I believe that the new logotype will only strengthen the position of Czech Radio as a modern public service medium, and I hope that it will appeal to our listeners and contribute to better identification of the individual stations, ensembles as well as individual projects.”

The outgoing Czech Radio logo had been in use since 1996, although there have been several changes to the logotypes of Czech Radio stations. These included regional stations that launched new logos in 2001, and Radiožurnál which rebranded twice in 2001 and 2009.

Logos were also created for newly emerging stations, such as ČRo Region in 2002, and four special stations – ČRo Rádio Česko, ČRo Radio Wave, ČRo D-dur and ČRo Leonardo – for the launch of digital broadcasting in 2005.

The new corporate identity began its rollout on 1 March this year, with all new logotypes being introduced gradually in the following months.

For more information, please go to www.rozhlas.cz/zpravy/portal/

A video recording of the press conference and other materials will be available at www.youtube.com/user/ceskyrozhlas.