What impact has the Eurovision Song Contest had on the European public sphere in the last six decades? That’s the question being discussed in London next week by academics, journalists, media professionals and fans of the event to mark the Contest’s 60th anniversary.

The unique Conference, organised by the European Broadcasting Union (EBU), at BAFTA 195 Piccadilly on Friday 24 April will hear discussions about the social, political and cultural influences of the world’s biggest entertainment show which celebrates its 60th edition in Vienna in May.

Some of the topics being explored include how the Song Contest has provided a platform for the creation of national and European identities, how the event has embraced and celebrated diversity by showcasing minority communities and how it has been used as nation branding tool by countries such as Estonia and Ukraine. The Conference will also explore the role the Contest has had in advancing development in satellite and TV technology.

“After six decades it is appropriate to look at the role the Eurovision Song Contest has played in not only reflecting but shaping the changing map of Europe,” said EBU Director General Ingrid Deltenre.

“In this 60th anniversary year it is with pride that we look back at how the Contest has influenced the public sphere in Europe. This is truly an event that builds bridges between nations, unites communities and encapsulates the values of public service media. This Conference shines a spotlight on a side of the Contest which is rarely explored.”

The reigning Eurovision champion Conchita Wurst will be present at the event to discuss how her victory was a triumph for tolerance and acceptance in Europe.

The impact of the Eurovision Song Contest in its 60th anniversary year is also being examined in a publication compiled by this year’s hosts Austrian EBU Member ORF. “Eurovision Song Contest: More than Music?” features essays by academics and experts from around the world focussing on the ethical, societal and cultural role of the Contest and will be distributed at the Conference.

Places are still available for the event which is open to journalists, academics and those with a passion for the Eurovison Song Contest. Registration can be completed here. To widen the discussion the event will also be streamed live on the official Eurovision Song Contest website, Eurovision.tv, so that fans around the world can follow the debates and participate via social media.