The European Commission has published a proposal which aims to enhance citizens’ access to broadcasters’ online programmes as part of a broad reform of the EU copyright framework.
The EBU believes that the Commission’s plans represent a modern and balanced solution based on proven tools which have unlocked access to broadcasters’ programmes across borders on satellite and cable networks. The proposal also remains fully compatible with the principles of contractual freedom and territoriality, which are crucial to sustain investment in European audiovisual content.
EBU Head of European Affairs Nicola Frank said: “Existing cross-border copyright licensing options have proven to be effective for traditional radio and TV over the past couple of decades. It makes sense to adapt them to the online world.”
She added: “The Commission’s proposal is clearly intended to enable viewers and listeners to obtain access to public service media programmes from a greater variety of countries on a greater variety of devices.“
The Commission’s proposal for a Regulation on the online transmission of broadcasting organisations and retransmissions of television and radio will give rightsholders and broadcasters additional scope to negotiate cross-border arrangements for online programmes. As such, it complements the aims of the Audiovisual Media Services Directive to enhance online access to European content.