EBU member YLE has hosted the second Eurovision Academy Executive Programme Alumni Reunion. The event was attended by 20 graduates from the 2014, 2015 and 2016 Executive Programmes.
Lauri Kivinen, CEO of YLE, welcomed all the participants, who were eager to catch up and share how they put into practice the skills they picked up.
Keynote speaker Professor Sandra Sieber, from the IESE business School, delivered a lecture on "Media companies in a world of platforms".
The graduates also had the opportunity to visit Rovio, the company that created Angry Bird, to get a presentation on the trends in the video game industry.
The last part of the programme was dedicated to demonstrating the "Return on Investment" of the Executive Programme. Björn Löfdahl, Swedish Radio Director of Programme, presented the changes he had implemented to his company's strategy. Atte Jääskeläinen, YLE Director of News Sport and Current Affairs, and his team presented projects that had a major impact on YLE's newsroom.
The Eurovision Academy Executive Programme is intended for executives wishing to learn about the best strategies and practices for their media organization. It is delivered by IESE and UCLA, two of the best business schools in the world. The programme consists of 3 modules over a 6 month period and takes place in Barcelona, Los Angeles and New York.
Registration for the 2017 edition is open until 24 April 2017.