Staff at Austrian Member ORF have been reflecting on their own work and how it creates public value in a new report for the broadcaster.

25 staff who work in TV, radio and online, have contributed to a new report on the broadcaster’s contribution to society. Staff discuss the value their own work brings, whether that is providing a showcase to Austrian creative talent, staging debates or providing a trustworthy source of news.

ORF’s public value report showcases the public value they bring in five key areas: individual, social, national, international and corporate value. Each section of the report includes an infographic, case examples and data indicators on how they have performed.                                                                

Every year, ORF reports the public value of the organization and its services. The report is complemented by a website under the motto ‘Qualität entfalten’ (unfolding quality).

The website includes a range of data and information including academic texts tackling subjects ranging from the value of independence to the impact of the Eurovision Song Contest; and ‘#Next Generation’, a series of video interviews with ORF’s youngest staff members discussing their demands for the future and how media can be of the highest quality.

The report (in German) is available here or can be downloaded from the website. An English-language summary of the report can be found here.