The European Broadcasting Union (EBU), through its sports division Eurovision Sport, has agreed a significant new deal with UEFA for the media rights to UEFA’s Youth, Women’s, and Futsal National Team competitions. The agreement includes more than 20 events* from 2019 through to 2022 and covers more than 50 European territories.
This ground-breaking agreement will see UEFA’s direct to fan platform UEFA.tv become the home of UEFA’s grassroots competitions with EBU Members providing extensive free-to-air coverage of matches relevant for their market. The deal ensures wide accessibility for these competitions and a consistent offering to fans for years to come.
Most notably the deal includes the UEFA European Women’s Championship 2021, hosted in England. EBU Members will provide comprehensive coverage across their linear and digital outlets, offering the best possible viewer experience in their respective domestic markets.
Pascal Fratellia, Eurovision Sport’s Head of Football Rights says, “We are very pleased to enter into this new agreement with UEFA, reshaping our long-term relationship for the future with extended properties and territories and adding another dimension to our football portfolio.
“The deal ensures extensive broadcast support from EBU Members across Europe for women’s football, at both the highest level and at grassroots. Women’s football has entered a new era, engaging audiences and growing its fan base, and Eurovision Sport is proud to support and hopefully help take this to the next level as the natural broadcast partner.”
Commenting on the deal, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said, “This pan-European deal with the EBU and its Member broadcasters fits perfectly with UEFA’s strategy and positioning for these national team competitions. The wide coverage that UEFA.tv will provide, coupled with the EBU Member’s free-to-air reach, carries a mutual benefit allowing UEFA to show many live matches directly to football fans across Europe whilst ensuring exclusivity for key matches and competitions to the EBU Member broadcasters. All in all a natural fit.”
*List of events:
2019 (already taken place)
UEFA European Under 17 Championship 2019
UEFA Women’s Under 17 Championship 2019
UEFA European Under 21 Championship 2019
UEFA European Under 19 Championship 2019
UEFA Women’s Under 19 Championship 2019
UEFA U19 Futsal EURO 2019
UEFA European Under 17 Championship 2020
UEFA Women’s Under 17 Championship 2020
UEFA European Under 19 Championship 2020
UEFA Women’s Under 19 Championship 2020
UEFA European Women’s Championship 2021
UEFA European Under 17 Championship 2021
UEFA Women’s Under 17 Championship 2021
UEFA European Under 21 Championship 2021
UEFA European Under 19 Championship 2021
UEFA Women’s Under 19 Championship 2021
UEFA U19 Futsal EURO 2021
UEFA Futsal Women’s EURO 2021
UEFA Futsal Euro
UEFA European Under 17 Championship 2022
UEFA Women’s Under 17 Championship 2022
UEFA European Under 19 Championship 2022
UEFA Women’s Under 19 Championship 2022