Just as the Tour de France Femmes avec Zwift has been announced, the long-time broadcast partners of the Tour de France, France Télévisions and A.S.O. (Amaury Sport Organisation) are pleased to announce that an agreement has been signed to offer extensive coverage of this new event. The agreement, which assures the live broadcast of the stages each day on France Télévisions' free-to-air channels and its digital platforms, covers the 2022, 2023, 2024 and 2025 editions of the race.
As for the Tour de France, France Télévisions will be in charge of producing the international feed. Its teams will provide their know-how to the event and will deploy production resources of the highest standards. The live coverage of the stages will allow viewers to watch the feats of the champions every afternoon.
A broadcasting agreement has also been reached between Eurovision Sport, a division of the EBU, and A.S.O. for the first four editions of the Tour de France Femmes avec Zwift, which will cover 54 additional European countries. TV2 in Denmark and Norway, NOS in the Netherlands, VRT and RTBF in Belgium, TG4 in Ireland, RTVE in Spain, and SRG SSR in Switzerland are among the broadcasters who have already included the race in their summer schedules.
Thanks to the EBU, a long-standing partner of the Tour de France, all of Europe will be able to watch the champions compete for the Yellow Jersey
For France Télévisions and the EBU, the event will also be accessible on all the broadcasters' digital platforms to reach the widest possible viewership.
Delphine Ernotte Cunci, President of France Télévisions and the EBU: "I am very happy and proud of this agreement with the A.S.O. group, which will enable all our viewers, beginning next year, to discover the Tour de France Femmes on our linear channels and france.tv. I am happy first of all because this new event will contribute significantly to the exposure of women's sport in general, and cycling in particular - a discipline that France Télévisions has supported for many years. Secondly, as President of the EBU, I am proud to see this competition receive media exposure throughout Europe, as its male counterpart already enjoys."
EBU Director General Noel Curran said: “We are delighted to strengthen our cooperation with A.S.O. and proud to showcase extensively on free-to-air channels, the newly created Tour de France Femmes which will certainly be the most important event in the UCI Women’s World Tour calendar. This agreement reflects the constant commitment of the EBU and its Members in cycling and achieves another big step in our ambition to be the home of women’s sport.“
Yann Le Moënner, CEO of Amaury Sport Organisation said: "We are delighted to launch the Tour de France Femmes avec Zwift with our long-time partner, France Télévisions and the EBU. Thanks to them, a tremendous number of viewers throughout Europe will be able to witness the feats of the champions as they conquer the iconic places that have made the Tour de France famous. Whether they are television viewers or the millions of cycling fans on their digital platforms, the European audience is sure not to miss anything of the challenges that the world's best cyclists will soon be setting for themselves."