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RESEARCH

Advertising in Europe

07 October 2025
Advertising in Europe

Advertising is still a vital part of funding for many European public service media (PSM) and the lifeblood of the wider media and entertainment industry.

However, the landscape is shifting, with revenues continuing to flow to the big tech giants and artificial intelligence profoundly impacting the way advertising is created, traded and measured, marking a turning point for the industry.

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