Because some moments deserve to be shared by everyone. From the Olympic Games to the FIFA World Cup and beyond, we help bring sport to the widest possible audience, working with sports federations and EBU Members to keep those moments free, accessible and visible.
With over 60 years of experience at the heart of global sports broadcasting, we help federations turn events into shared moments that reach beyond borders and platforms. By connecting you to a trusted network of public service broadcasters in more than 50 countries, we make sure your sport is seen, valued and easy to find across TV, radio and digital platforms.
Our end-to-end services include:
All designed to simplify delivery while ensuring every event reaches its full audience potential.
Through Eurovision Sport, our free-to-watch digital streaming platform, we extend that impact further by bringing live and on-demand sport together in one open destination, complementing broadcaster coverage and giving under-served disciplines a platform to grow.
A strong focus on women’s sport runs through everything we do. Working closely with federations and broadcasters and supported by initiatives such as our Women’s Sport Expert Group, we put visibility first so women’s competitions can grow audiences, strengthen storytelling and build long-term value, not as a niche, but as a central part of the sports landscape.
Our Sales team commercializes a diverse sports rights portfolio for EBU Members and non-members, drawing on in-depth knowledge of the global broadcast market and flexible solutions for TV and digital distribution.
We create tailored content packages to meet a wide range of editorial and commercial needs. These can include live events, highlights, clips, athlete interviews and short-form or social media content.
Explore our 2025-2026 catalogue
Our management team here at Eurovision Sport is always ready to help. Whether you have questions about sports rights, sales, business operations or a particular sport, we have you covered. Can't find the right person? EBU Members can also search all EBU contacts.
Director of Aquisitions, Sales and Partnerships
Head of Football, Basketball and Digital Acquisitions
The new agreement builds on the EBU’s pioneering partnership with the ICMG, which began with the landmark...
European Athletics and the EBU have been in a partnership since 1981, with this latest agreement marking...
For the first time ever, 22 EBU Members broadcast the UWCL Final live from Oslo, reflecting the growing...
Fans across Europe will be able to follow the action free-to-air thanks to coverage provided by EBU Members.