What is your strategy for balancing the promotion of live concerts, broadcasts and digital/streaming, and how does your organization support you in this?
When discussing marketing and communication issues for media ensembles, we often talk about live concerts and broadcasts as two different entities or even as conflicting interests. In most media organizations, this is often reflected – or caused – by an organizational divide or a lack of communication between departments working on live events and those looking after other radio content. In this session, we look beyond this frequent organizational barrier in order to explore the potential for cross-promoting live concerts and media content, so that we work together to reach our audiences with a greater and more varied cultural offer, both digitally and physically.
A follow-up session took place on 19 January 2023. Watch the video.
Presentations
Future-ready media ensembles: live, linear and digital — Charlotte Schauerte (CreativeLab WDR Orchestras)
Live x Broadcast: synergy in organization and communication at DR Koncerthuset — Cecilie Rosenmeier (DR Koncerthuset)
Karin Adolfsson, Head of Sales & Marketing, Swedish Radio Berwaldhallen, Swedish Radio Symphony Orchestra, Swedish Radio Choir & Baltic Sea Festival (moderator)
Cecilie Rosenmeier, Public Relations Manager, DR Koncerthuset
Charlotte Schauerte, Project Lead Marketing, CreativeLab WDR Orchestras