VIDEO TALKS published on 19 Jan 2023

Media Ensemble Marketing community: follow-up of the launch session

What is your strategy for balancing the promotion of live concerts, broadcasts and digital/streaming, and how does your organization support you in this? - Follow-up of the previous session

When discussing marketing and communication issues for media ensembles, we often talk about live concerts and broadcasts as two different entities, or even as having conflicting interests. In most media organizations, this is often reflected – or caused – by an organizational divide or poor communication between those departments working on live events and those looking after other radio content. In this session, we look beyond this frequently seen organizational barrier to explore the potential for cross-promoting live concerts and media content, so that we work together to reach our audiences with a greater and more varied cultural offer, both digitally and physically.


ORF Vienna Radio Symphony Orchestra — Anna Jagenbrein (ORF Radio Symphony Orchestra)
Strategy for balancing the promotion of live concerts and broadcasts — Satu Kahila (Finnish Radio Symphony Orchestra)
Reaching new audience groups through editorial collaborations within Swedish Radio — Karl Thorson and Kerstin Wallin (Swedish Radio Berwaldhallen) 


Karin Adolfsson, Head of Sales & Marketing, Swedish Radio Berwaldhallen, Swedish Radio Symphony Orchestra, Swedish Radio Choir & Baltic Sea Festival (moderator)
Anna Jagenbrein, Head of Marketing and Communication, ORF Radio Symphony Orchestra
Satu Kahila, Executive Producer, Communications, Finnish Radio Symphony Orchestra
Karl Thorson, Press & PR Manager, Swedish Radio Berwaldhallen
Kerstin Wallin, Marketing Communications Manager, Swedish Radio Berwaldhallen