Classical Presenters and Social Media

How do classical presenters make use of social media to promote their programmes? Do they privilege one platform more than another? Do some organizations have guidelines? And if you don’t use social media, where do you start? Earlier this year, EBU Music ran a survey about Advocacy and Marketing among classical music radio channels. In this Forum, we have a glimpse to some data specifically related to presenters’ activity with Julijus Grickevicius (EBU), and Linda McGlynn (RTÉ) outlines how lyric fm uses social media. We then open to a wider discussion.

Presentation

Social Media on RTÉ lyric fm — Linda McGlynn (RTÉ)