With the coronavirus pandemic, the video streaming market has exploded with subscription video on demand (SVOD) leading the way. Disney+, Apple TV+ and HBO Max are just some of the new brands that have recently launched, Dominic Sunnebo, Senior Vice President of Kantar, the renowned brand and market research consultancy, talks about the increasing agility consumers are showing with their subscription behaviour. He explains how the impact is also felt across linear and pay TV and explores strategies for long-term success when building streaming platforms.
This was the keynote talk for the 2020 Digital Assembly.
Speaker(s):
Dominic Sunnebo (Kantar)
Events:
Media Summit 2021