Think again: the Norwegian filmmaker reimagining production and storytelling

In Oslo, a five-strong team of creators is reliably churning out fully animated 20-minute episodes each month – an unthinkable delivery speed in traditional film production.

But this is Reimagine, a pioneering Norwegian studio at the intersection of film and technology.

Founded by filmmaker and creative entrepreneur, Christian Schüssler, Reimagine’s latest venture is a young adult fiction series for Pocket FM which, with 130 million users, is the world’s leading audio fiction platform. Originally known for audio dramas, Pocket FM is now using AI to expand into visual storytelling.

“We get a script from the company, and our team of a director, two animators, an art director and an editor produces 450 shots in 30 days using AI,” Schüssler explained. “It’s insane compared to traditional production. But more than speed, it’s about learning to produce with AI, to train those new muscles.”