CASE STUDIES
SRF Stereotyp: a podcast helping to eliminate harmful stereotyping in the media
In line with the organization’s Diversity and Inclusion goals, the Swiss-German language public broadcaster – SRF, has developed a podcast called Stereotyp. Its primary goal is to use its platform to address and eliminate harmful stereotypes associated with groups that are underrepresented in media.
Recognizing the role of the media in shaping the world view of its audiences, Stereotyp sets out to address stereotypes transparently, using podcasting as a medium to reach diverse and younger audiences. The podcast openly addressed issues that are not frequently discussed. It encourages people to question their own behaviour and prejudices.