ASSEMBLYDepartment / Unit Academy Media

18th EBU Academy Assembly

Innovation to drive the digital transformation of public service media

Academy Assembly explored how PSM can target innovation by design

Keep innovating. Be first. Be quick.

These were the words of LRT’s chief technology officer, Arnas Zuikis, who delivered the opening remarks at the 18th EBU Academy Assembly in Vilnius on 5-6 October. The theme of the event, hosted by the Lithuanian broadcaster, was how innovation can drive the digital transformation of public service media. The event brought together almost 80 participants from 26 countries.

The programme offered a stimulating mix of practical examples of innovative projects from around the EBU Membership, alongside theoretical frameworks and innovation approaches. The opening keynote from Jeremy Myerson of the Royal College of Art provided one such framework, explaining how Design Thinking can act as a bridge between creativity and innovation. For PSM organizations, Design Thinking in practice usually means starting from an audience-centric perspective.

Culture of innovation

Another strong theme to emerge was the importance of creating an innovation culture within an organization. Director General of Yle, Lauri Kivinen, stressed the importance of ensuring staff have meaningful jobs, working according to a common vision built on transparency and collaboration. “It’s not always about resources,” he said, “it’s about smart solutions and thinking in a new way.”

The chair of the EBA Academy Committee, RTBF’s Frédéric Olivier, said that the Assembly demonstrated clearly the urgent need to invest in the people who work for PSM organizations. He said that Learning and Development managers “need to understand the vision and the needs, where are companies going to, and how we can translate the needs into training programmes which are really relevant.”

Content outline

Day1: Innovation in practice

  • Keynote 1: Design thinking, a framework for innovation by Professor Jeremy Myerson, Royal College of Art, London
  • Session 1: Design thinking in application
  • Session 2: Trying design thinking yourself! Ideation, prototyping, divergent-convergent thinking
  • Session 3: The learning afternoon

Day 2: Innovate, the way forward

  • Keynote 2: Beyond the article, frontiers of editorial and commercial innovation by Kevin Anderson
  • Session 4: CEO challenges to implement innovation
  • Session 5: Three innovations/predictions that are going to impact your job
    • VRT: Entreprise architecture
    • RTBF: Big Data
    • BBC Three: Start-up mode - From innovation team to innovative content

Download full programme


 DAY 1
 Opening speech - Arnas Zuikis, Chief technology officer, LRT  Members Only
 Keynote 1: Design thinking, a framework for innovation - Jeremy Myerson, Professor, Royal College of Art (RCA), United Kingdom  Members Only


 Design Thinking in practice - Ezra Eeman, Head of Digital, EBU Media Department, Switzerland  Members Only
 Fostering Strategic Transformation - Adrian Zaugg, Head of Corporate Strategy, SRG, Switzerland  Members Only
 Design Thinking in action - Jeremy Myerson, Professor, Royal College of Art (RCA), United Kingdom  Members Only


 Digital innovation, the way forward for public broadcasters - Hélène Rauby-Matta, Business Development Manager, EBU Academy, and Hans Hoffmann, Senior Manager of Media Fundamentals & Production, EBU Technology & Innovation, Switzerland  Members Only
 Yle plus - Gamification - Ville Juutilainen, Journalist, Yle, Finland  Members Only
 Viral media, how to reach a larger audience - Brendan Miller, EBU Academy faculty member, United Kingdom  Members Only
 Semantic data and sport - Jean-Pierre Evain, Principal Project Manager, EBU Technology & Innovation, Switzerland  Members Only
 Skills blog - Christina Johannesson, Head of Future Competence SVT, Sweden  Members Only
 RUV Academy - Thora Margret Pálsdóttir, Head of Human Resources, RUV, Iceland  Members Only
 LRT Academy - Jolanta Tarasevičienė, Head of International Relations, LRT, Lithuania  Members Only
 Terrorism and security for news teams - Caroline Neil, EBU Academy faculty member (UK)  Members Only
 DAY 2
 Keynote 2: Beyond the article, frontiers of editorial and commercial innovation - Kevin Anderson, international media consultant, Ship’s Wheel Media and EBU Academy faculty member, USA  Members Only


 Yle CEO challenges to implement innovation - Lauri Kivinen, Director General and CEO, Yle, Finland  Members Only
 Radio Bremen CEO challenges to implement Innovation - Jan Metzger, Intendant, RB, Germany  Members Only


 Enterprise architecture - Pieter-Jan Rombaut, Enterprise Architect, VRT, Belgium  Members Only
 Why Big Data must be on every PSM's media education plan - Pierre-Nicolas Schwab, Big-Data Manager, RTBF, Belgium


Location: Radisson Blu Royal Astorija hotel, Vilnius

Date: 05 - 06 Oct 2017

Register by: 29 Sep 2017


Working Languages: English

Contact detail

Frederic Frantz
Business Training Manager
+41 22 717 21 48

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