The Voice of Public Service Media

EBU Communications and Yle are proud to host this year’s first 'Voice of Public Service Media' meeting.

The meeting will take place at Yle’s headquarters in Helsinki on 28 and 29 April 2016. The 2-day meeting will focus on this year’s key project: the launch of a pan-European movement/campaign for public service media that we hope will fundamentally change attitudes to public service media in Europe.

The project has the full support of the Communications Directors Steering Committee and will involve a number of other EBU Member groups in order to get wide support for this pan-European campaign.

Programme

The programme will be mostly workshop based and will feature a number of presentations from Members across Europe. Discussions will be centred around:

  • Presentation of the survey results ‘What is PSM to you?’, and the PSM Brand Core
  • The Creative Brief and Next Steps
  • Examples of Public Value campaigns from Members
  • PSM marketing campaign:
    • Messages & Strapline
    • Social media techniques (session curated by the Eurovision Social Media Trends Network)
    • Examples of on-air (TV) public value campaigns (session curated by the Eurovision Connect Steering Group)

Download the Agenda

Our thanks go to Reija Hyvarinen, Director of Communications at Yle, for hosting and supporting with the organization of the meeting in Helsinki.

Documents

 

Day 1 – Thursday 28 April

 PSM brand core and creative brief - Joseph Hoban, Head of Communications & Brand Development, RTÉ, Anne Faulkner, Director Upstream Ltd and Michelle Roverelli, Head of Communications, EBU  Members Only
 

How to communicate the value of PSM – session curated by the Eurovision Connect Group

 BBC Masterbrand Campaigns - Georgina Seddon, Head of Marketing, BBC Central Brand  Members Only
 RAI - Autism - Anne Brochot, Project Manager, EBU  Members Only
 France 5 - Domestic Violence - Anne Brochot, Project Manager, EBU  Members Only
 France 2 - Charlie - Anne Brochot, Project Manager, EBU  Members Only
 ARD NDR - Migrants - Anne Brochot, Project Manager, EBU  Members Only
 VRT - Ketnet junior app - Anne Brochot, Project Manager, EBU  Members Only
 RTP - International Children's Day - Anne Brochot, Project Manager, EBU  Members Only
 ARD WDR - Seasonal Tagline - Anne Brochot, Project Manager, EBU  Members Only
 ZDF - Everywhere - Anne Brochot, Project Manager, EBU  Members Only
 Your Story - YLE 90 - Reija Hyvärinen, Director of Communications, Yle and Teija Korkeamaa-Kokkonen, Marketing Manager, Yle  Members Only
 YLE - Your Story - Reija Hyvärinen, Director of Communications, Yle and Teija Korkeamaa-Kokkonen, Marketing Manager, Yle  Members Only
 Past, Present, Future - Kristel Maran, Head of Marketing & Communications, Estonian Public Broadcasting  Members Only
 Only Few Know... - Vít Kolář, Director of Communications and External Relations, Česká televize  Members Only
 Only few know - Video 1 - Vít Kolář, Director of Communications and External Relations, Česká televize  Members Only
 Only few know - Video 2 - Vít Kolář, Director of Communications and External Relations, Česká televize  Members Only
 Cases and insights behind the most creative marketing in Europe - Toni Tiusanen, Creative Director, Bob the Robot  Members Only
 Strap-line development - Anne Faulkner, Director Upstream Ltd  Members Only
 

Day 2 – Friday 29 April

 A social media campaign for PSM - session curated by the Eurovision Social Media Trends Network
 A social media campaign about the role and values of public service media - Madiana Asseraf, EBU Senior Business Development Manager  Members Only
 Breaking social - Joseph Hoban, Head of Communications & Brand Development, RTÉ  Members Only
 Every County Has a Story - Joseph Hoban, Head of Communications & Brand Development, RTÉ
 YLE Strategy - Tuija Aalto, Head of Social Media & Market Intelligence, Yle  Members Only
 Why do you need real-time social media analytics? - Laurent Dehasse, Head of Sales & Partnerships, Vigiglobe  Members Only
 SPLAY Networks - Stina Varsikko, COO Splay Networks Suomi  Members Only
 

Contribution to Society: 2016 activities

 PSM contribution to society - 2015 results – 2016 action plan - Dr. Roberto Suárez Candel, Head of the Media Intelligence Service, EBU  Members Only
 Wrap-up and next steps - Michelle Roverelli, Head of Communications, EBU  Members Only
 

Miscellaneous

 Collaboration with audiences - Tuija Aalto, Head of Social Media & Market Intelligence, Yle  Members Only
 Articles from EACD Magazine (page 22 to 25) - shared by Stefania Verzasconi, RSI  Members Only
 Articles from EACD Magazine (page 50 to 53) - shared by Stefania Verzasconi, RSI  Members Only
 Swedish campaign for the PSM licence fee - Roberto Suarez Candel, Head of Media Intelligence Service, EBU

Details

Location: Helsinki

Date: 

Register by: 27 Apr 2016

Physical

Invitation Only

Venue

Yle’s headquarters in Helsinki

Partners

Finland-YLE.jpg

Pictures

Voice of PSM meeting

Voice of PSM meeting

Voice of PSM meeting

Voice of PSM meeting

Voice of PSM meeting

Voice of PSM meeting

Contact detail

Michelle Roverelli
Head of Communications, Marketing and Events

+41 79 647 17 24
roverelli@ebu.ch
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