Home Events 17th Eurovision Academy Assembly

17th Eurovision Academy Assembly

Our annual networking assembly provides the opportunity to tackle issues surround the development of media professionals. From professionals to CEOs, all levels of a media organization share responsibility in developing the skills of staff. Acquiring new expertise and gaining confidence to explore new territories are necessary in staying relevant in the media industry.

The 2016 Eurovision Academy Assembly will explore the power of learning in shaping the future of public media.

Who it's for

  • Talent and development managers
  • Chief learning officers
  • Heads of international relations and human resources
  • Strategy and change managers


  • Address key public service media issues through presentations and case studies
  • Inspire managers with thorough and focused debates
  • Identify best practices and ideas (format and content) in the media training and development sector
  • Introduce strategic issues for the years to come and future Eurovision Academy programmes
  • Identify EBU Members' training and development needs
  • Review Eurovision Academy Committee work and past Eurovision Academy activities
  • Provide a sustainable professional networking platform for the EBU community of people in charge of training and development


Day 1: Learning is powerful
Day 2: The learning of the future
Day 2 afternoon: Corporate learning network meeting (CLN)

Download programme


Moderator: Dan Healy, Director of Radio Sales and Head of 2FM, RTE

Welcome speech by Brian Dalton, Managing Director, Corporate Development, RTE

Keynote 1


Olivier Basso, Professor/Coach, Aden Executives - Concervatoire national des arts et métiers (Cnam)

Olivier Basso has an extensive experience in designing and facilitating training and development programmes. He provides individual strategic coaching for entrepreneurs and executives in large companies such as ST Microelectronics, L’Oréal, Société Générale, Sodexo, Thalès, EDF, Edison, Accenture.

He is also an affiliated professor in Change and Leadership at CNAM University (Paris, France) and a guest faculty member in the Mandel Social Leadership MBA Program at Ben Gurion University (Israel).

Session 1: Executives and learning

Cilla-Benko.png   Cilla Benkö  was appointed Director General of Swedish Radio in October 2012. Since 2009 she held the position of Deputy Director General of Swedish Radio.
Since 2010 Cilla Benkö has been one of the eleven members of the EBU Executive Board and a member of the EBU Personnel Committee.
Jan-Metzger-1.png   Jan Metzger worked for Hessischer Rundfunk and the ARD as a reporter, editor, presenter and programme manager in radio and television, between 1983 and 2006.
In 2006 he moved to the public-service broadcasters ZDF and was head of the news program “heute-journal”.
Since 2009 he has been director of Radio Bremen.

Session 2: From Expert to Manager


Frédéric Olivier, Head of RTBF Academy, RTBF, Belgium

Since May 2013, Frédéric Olivier has been setting up, launching and piloting the Learning & Development Academy of the Belgian broadcaster RTBF.
Other responsibilities:
- Eurovision Academy committee chairman (EBU, Geneva)
- Fortef Committee member (RTBF, FTV, Radio France, RTS, TV5)


Dan Healy, Director of Sales, Head of RTE 2fm. and Co Founder and Shareholder of iRadio and KCLR 96FM, Ireland

Session 3: Get inspired


Group 1: Programme Development

Moderator: Brendan Miller, Digital & TV producer, Mentorn Media

  • RTE development unit by Birthe Tonseth, Producer Director, RTÉ
  • SVT’s News for newcomers by Katia Elliott, Executive producer, SVT
  • MTVA: Response to migration crisis by Balazs Bende, Senior editor, MTVA

Group 2: Make it change

Moderator: Frédéric Olivier, Head of RTBF Academy and Chair of the committee of Eurovision Academy

  • BBC and FTV: New newsrooms/new news channel: redefining the role of training by Mark James, Training Manager, BBC Academy and Didier Desormeaux, Head of department, FTV University
  • Setting up BNR Academy by Irena Lazarova, International Relations expert, BNR
  •  SR investigative journalism by Camilla Alfredsson, Head of Training, Human Resources, SR

Group 3: Snapchat

Moderator: Justin Kings, Eurovision Academy faculty member


Group 4: Live streaming

Moderator: Mark Egan, Eurovision Academy faculty member


Group 5: Advocacy

Moderator : Frédéric Frantz, Business Training Manager, Eurovision Academy

  • FTV: Summer season campaign by Eve Dumumieux, Internal communications director, FTV, France
  • RTÉ: Let’s get emotional! by Tracey Diamond, Central Brand & Marketing Manager, and Joseph Hoban, Head of Communications & Brand Development, RTÉ
  • Czech TV clear advocacy strategy by Barbora Smutná, Executive Director, Human Resources, CT

Group 6: Make it digital

Moderator: Mark James, Training Manager, BBC Academy

  • BBC Make it Digital by Jessica Cecil, Controller, BBC
  • BBC: Lessons post Brexit by Jonathan Spencer, Creative Director 3D/Viz/VR, BBC
  • SVT: Virtual Reality by Michael Wall, Film producer, SVT


Session 4: Eurovision Academy programmes

by Nathalie Labourdette, Head of Eurovision Academy, Frédéric Frantz, Hélène Rauby-Matta and Marja Kadajane, Business Training Manager

Day 2 - The learning of the future

Keynote 2


Roman Rackwitz, CEO, Engaginglab GmbH and Board of Directors, Schultheiss Software AG

Roman is a gamification forerunner. He has been leading the first established gamification agency within the German speaking countries (D-A-CH) Engaginglab.
He was rated top 10 gamification guru in the world by the agency Rise.Global.

Session 6: The new model of learning


by Frank Barth Nilsen, Chief Learning Officer and Head of Training Department, NRK

Frank Barth-Nilsen has been the Chief Learning Officer at NRK since 2014. He has been Head of the Training Department since 2010 and is still running the department. Frank first joined NRK in 1995, working as a reporter in news and politics. He has worked on developing digital storytelling and has been a regional editor in chief. One of his major responsibilities now is to develop NRKs learning strategy.

Session 7: Jobs in the future


Bernard Rappaz, editor-in-chief for TV and multimedia news and current events, RTS
Bernard joined Télévision Suisse Romande (RTS) in 1992 to set up a business desk for the TV news, heading the desk from 1993 to 1997. From 1997 to 2001 he lived in Washington DC working as TSR correspondent. Besides working on the TV news, he produced a documentary for the Temps Présent series that won the Prix Média Idée Suisse.

As TSR multimedia editor-in-chief since 2001 he had led the team in charge of portals tsrinfo.ch and tsrsport.ch that also recently created TV magazines Nouvo and Géopolitis.

Glen Mulcahy.png  

Glen Mulcahy, Head of Innovation, RTE
Glen Mulcahy is Head of Innovation with RTÉ Technology, Ireland's national public broadcaster, and over the last five years he has inspired and driven the growth of mobile journalism within RTÉ's newsroom and across other European broadcasters. Glen is the founder and event manager of RTÉ Mojocon and he leads RTÉ's mobile journalism project (“mojo”). Glen is at the forefront of engaging with new technologies and working up solutions for how such technologies can transform the way traditional media organizations work. Glen's currently working on 360/vr and immersive storytelling. 


Brendan Miller, digital & TV producer, Mentorn Media
Brendan has a background in online video and social media. He is currently making 15 short films for BBC Three and has made online content for the Financial Times and independent fact-checking organization Full Fact. Until 2015 he was series producer of Free Speech, a political discussion programme for BBC Three aimed at their target audience of 16-34 year olds. He produced online content including social media campaigns, infographics, and viral videos (the most successful getting over 4.5m views).

Marten-Seiplax.png   Mårten Seiplax, full-stack programmer, Yle
Mårten has developed websites for more than 15 years for news, programmes, elections, youth communities and children. Mostly focused on the end user experience - graphics, usability, HTML and CSS. He is currently Project Manager and Art Director at Svenska.yle.fi.
Dmytro-Khilchenko.png   Dmytro Khilchenko, chief technology officer and project leader for the new multimedia house, NTU
Dmytro has been working in the National Television Company of Ukraine since 2009. For the last two years he has been working mostly with technology innovations, new approaches and digitization in media production. We have executed multiple projects aimed at increasing the speed and qualiy of news production in Ukraine. Currently I am working on the creation of the joint Public Broadcasting Newshouse to be built in Kiev next year.




Grand Hotel
Malahide, Ireland


Ireland - RTE

Relevant publications

Academy Activity report 2015-2016

Academy facts & figures 2015-2016


    Session 1: Executive and learning

  • How do I learn? How does RB learn? How does this connect? - Jan Metzger, Intendand, RB/ARD, Germany Members Only
  • Session 2: From Expert to Manager

  • Evolving from Expert to Manager - Frédéric Olivier, Head of RTBF Academy, RTBF, Belgium (presentation available soon) Members Only
  • Session 4: Eurovison Academy

  • Eurovision Academy programmes - Nathalie Labourdette, Head of Eurovision Academy Members Only
  • Keynote 2

  • Gamification, how to become natural learning engines? - Roman Rackwitz, CEO, Engaginglab GmbH and Board of Directors, Schultheiss Software AG, Germany Members Only
  • Session 7: The vision of our future

  • What your job will look like in future - Bernard Rappaz, Editor-in-chief for TV and multimedia news and current events, RTS, Switzerland
  • What your job will look like in future - Glen Mulcahy, Head of Innovation, RTÉ, Ireland