EBU Workshop ePrivacy and personalization of services
Data Protection Officer and Head of Data and Privacy Law
+41 22 717 25 16
In this workshop, members had the opportunity to share their experience and best practices regarding the provision of personalized services, including content recommendation. Exchanges were based on the results of a survey carried out by the EBU, which addressed the relationship between business needs for personalized services and the draft EU law on the privacy of electronic communication services.
Given the interdisciplinary dimension of the workshop, various approaches were presented from different perspectives e.g. legal, technical, digital and security. Discussions focused more specifically on the practical implications of the GDPR and the proposed ePrivacy Regulation as regards the cookie rule and consent management.