The 2020 Digital Media Days, originally set to be held on 12 March in Milan, has been moved online and will take place on 15 October 2020. The event will be in the form of a one-day virtual conference around the theme "The next generation of makers". Throughout the day, we will see how the making of content has changed and how the audience and the storyteller have become a key element of the story itself.


Find the timings for our sessions in this programme overview (.pdf). Or download a more detailed agenda (.pdf).

Session 1: The Next Generation of Makers

The making of content has changed. The audience is not just a passive receiver anymore and the storyteller is no longer simply a messenger: they both now play an active role in how a story is produced and delivered. To kick off the DMD 2020, we will look at inspiring stories on how the world of media is approaching the future of storytelling and adapting to ever-changing distribution channels.

Session 2: Innovate or Die

Constant innovation is vital for successful storytelling. Otherwise our messages will fail to reach the audience in today’s extremely competitive marketplace. How can we react to the global pandemic? How can we catch and keep people's attention? How can we create something that is genuinely new? Speakers in this session will try to answer these questions with some concrete examples about innovation in storytelling.

Session 3: The Medium is the Message

"The medium is the message" was first said in 1964 but it's still topical, maybe more than ever. With the increasing diversification of platforms that audiences can use to access content, the defining process on how to reach the target has become extremely refined and the role of each distribution platform is now a key element of any organization's strategy. In this session we look at some examples of how EBU Members have approached this challenge and receive some valuable insights into what should be kept on the radar when defining a distribution strategy.

Session 4: Future Makers and Makers of the Future

What are the topics, formats and products that will be the core of our stories in the future? In this session we look at some trailblazers that are shaping the future of media, with a focus on the role of makers and the impact they're having in the way storytelling is evolving.

More details on the final agenda will follow soon. 


  • EBU Member:
    Early-bird rate (based on a limited number of tickets): 35 EUR
    Normal rate: 50 EUR
  • Non-EBU Member/Industry:
    Normal rate: 150 EUR


Sarah Christen

Producer and Editor, SRG SSR (Switzerland)

Read biography

Bethan Jinkinson

Executive Editor, BBC Ideas, BBC (United Kingdom)

Read biography

Hanan Challouki

Inclusive Communication Expert

Read biography

Andrea Willford

Strategic Partnerships EMEA, Instagram

Read biography

Dmitry Shishkin

Digital Transformation and Content Strategy Expert

Read biography

Sarah Geeroms

Head of Future Media Hubs, VRT (Netherlands)

Read biography

Jaanus Lillenberg

Information and Communication Technology Director, ERR (Estonia)

Read biography

Rui Miguel da Luz Barros

Member of the Technology Committee, RTP (Portugal)

Read biography

Annelies Termeer

Creative director of VPRO Medialab

Read biography

Farhan Ahmed

Strategic Partnerships Manager, Twitch

Read biography

Michael Bhaskar

Co-Founder of Canelo

Read biography

Amandine Roussel

Head of Operations, France TV (France)

Gianluca Visalli

Head of Marketing & Content Offer RaiPlay, RAI (Italy)

Read biography

Moeed Ahmad

Head of AJ+ English, AJ+

Read biography

Riyaad Minty

Director of Digital, TRT (Türkiye)

Read biography

Jennifer Brandel

SVP of Global Partnerships and Co-founder, Hearken

Read biography