Our audiences are our lifeblood – but who are they and do we have misconceptions about how and why they listen? Join us for audience insights from the American Public Media Group and WDR. We then look at how we can use this information about our audiences to shape our ideas.
This online event is part of the Classical Concert Presenters Forum organized by the EBU Music Unit.
Moderator
Fran Acheson, BBC Academy
Speakers
Wibke Gerking, Team Manager Musik Aktuell, WDR 3
Danielle Gutzmer, Managing Director, Audience Insights & Analytics, American Public Media Group