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VIDEO TALKS

Who's listening? Exploring our audiences and what they want

01 June 2022

Our audiences are our lifeblood – but who are they and do we have misconceptions about how and why they listen? Join us for audience insights from the American Public Media Group and WDR. We then look at how we can use this information about our audiences to shape our ideas.
This online event is part of the Classical Concert Presenters Forum organized by the EBU Music Unit.

Presentation

APM Your Classical - Who is listening and why does it matter? – Danielle Gutzmer (American Public Media)

Speaker(s)

Fran Acheson, BBC Academy (moderator)
Wibke Gerking, Team Manager Musik Aktuell, WDR 3
Danielle Gutzmer, Managing Director, Audience Insights & Analytics, American Public Media Group