After successful consideration of our initial topic by the new EBU Community for Media Ensemble Marketing in November 2022, we are pleased to announce a follow-up session on this exciting journey in which we are reviewing various organizations with the aim of gathering inspiring insights from colleagues. This is also an excellent way to increase our shared knowledge about how things work in other organizations as well as being a fantastic benchmark tool for challenging received ideas and stimulating learning together.
What is your strategy for balancing the promotion of live concerts, broadcasts and digital/streaming, and how does your organization support you in this?
When discussing marketing and communication issues for media ensembles, we often talk about live concerts and broadcasts as two different entities, or even as having conflicting interests. In most media organizations, this is often reflected – or caused – by an organizational divide or poor communication between those departments working on live events and those looking after other radio content.
In this session, we look beyond this frequently seen organizational barrier to explore the potential for cross-promoting live concerts and media content, so that we work together to reach our audiences with a greater and more varied cultural offer, both digitally and physically.
