The Voice of Public Service Media

On 14 September, the EBU will hold the next Voice of Public Service Media (PSM) gathering in Brussels, kindly hosted by VRT.

Join us for this exclusive in-person event for Members’ senior communications professionals where we’ll answer the questions:

How to transform your communications strategy, while still delivering on your objectives?
What do new AI tools mean for communications? How to use AI effectively in our jobs?
With TikTok and Twitter shaking up the landscape, what’s next for social media?
And much more…

We will share communications strategies and projects, alongside networking opportunities with peers around Europe and beyond.

You’ll learn more about EBU joint initiatives, developing communications campaigns, and how to keep up with the latest tech and social media tools.

On 13 September, we are very pleased to welcome you for a welcome drink followed by dinner, details and locations are in the agenda below.

Venue

VRT (meeting room De Schuur)
Auguste Reyerslaan 52
1043 Brussels Belgium

Hotel information

4* Hotel Avenue Louise Trademark Collection
3* Jam Hotel use code JAMFAN for a 10% discount on the booking price
2* Sun Hotel

We urge Members to book early as possible. There are a limited number of rooms available at each hotel and these are subject to availability at the time of booking. There is no obligation to book at these hotels if you have alternative options.

Agenda

13 September

Welcome drink and dinner

16:00 Walking tour of the centre of Brussels
17:30 Welcome drink The Eight — 135-137 Rue du Midi 1000 Brussels
19:30 Dinner Les Petits Oignons — Rue de la Régence 25, 1000 Brussels

14 September

Voice of PSM meeting - Morning

9:30 Opening — Joe Hoban, RTÉ / Michelle Roverelli, EBU
9:40 Welcome — Frederik Delaplace, VRT
9:50 Tour de Table
10:00 Transforming while Performing — Olivier Van Duüren, The Visual Senseformers
11:00 Coffee break
11:20 VRT Communications — Bob Vermeir, VRT
11:45 AI and Communications — Peter Heneghan, The Future Communicator

14 September

Lunch

12:45 Lunch — at VRT garden café

14 September

Voice of PSM meeting - Afternoon

14:00 Social media session:

Horizon scan — Alison Battisby, Avocado Social
EBU Members and social media — Grace Zakka, EBU

15:00 From UA:PBC to Suspilne Ukraine: Rebranding and marketing in the time of war

Andriy Taranov, Suspilne Ukraine
Olena Bondaruk, Suspilne Ukraine

15:30 Coffee break
15:50 Member showcase

Toy Show Appeal — Vivienne Flood, RTÉ
Radarom — Mantas Velykis, LRT

16:10 EU Politics and why they matter from EU Correspondents

Benedict Feichtner, ORF
Rob Heirbout, VRT

16:30 Wrap up and conclusions — Joe Hoban, RTÉ

Speakers

Frederik Delaplace

CEO, VRT (Belgium)

Joseph Hoban

Host

Group Head of Communications, RTÉ (Ireland)

Michelle Roverelli

Director of Member Relations and Communications

Bob Vermeir

Head of Communications and Spokesman, VRT (Belgium)

Alison Battisby

Founder and CEO, Avocado Social (United Kingdom)

Olivier Van Duüren

Transformation Leader, Visual Senseformers (Belgium)

Peter Heneghan

Founder, The Future Communicator (United Kingdom)

Grace Zakka

Platform Strategy Lead, EBU

Andriy Taranov

Member of the Management Board, Suspilne (Ukraine)

Olena Bondaruk

Head of Marketing & Communications, Suspilne (Ukraine)

Documents

VRTRN strategy 2030 - Frederik Delaplace Members Only
Communication @ VRT - Bob Vermeir Members Only
Transforming while performing - Olivier Van Duuren Members Only
The Future Communicator - Peter Heneghan Members Only
Social Media in 2023 - Alison Battisby Members Only
From UA: PBC to Suspilne Ukraine: Rebranding and marketing in the time of war Members Only
3 things we learned during Radarom Members Only