Join the EBU team and AI Summit participants for some drinks and food at La Potinière, Le Jardin Anglais, 1204 Geneva on Thursday 30 November from 19:00.
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Senior Executive Assistant
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The AI Summit took place on 1 December, alongside the EBU’s Winter General Assembly in Geneva. This EBU's first ever large-scale event entirely focused on this topic brought together decision makers and AI-related stakeholders from across public service media (PSM) to exchange knowledge, build alignment and explore ways to embrace the opportunities as well as face the challenges presented by AI.
The one-day conference provided access to insights and opinions from across the industry and an opportunity to learn from peers. EBU Members discussed how to join forces to move faster and stronger in their response to AI developments whether at a strategic, ethical, legal, content, or technical level.
Artificial Intelligence (AI) is set to have a transformative impact on the media industry and the EBU is providing a one-stop shop to help public service media navigate developments in this space.
Who took part?
- EBU Member DGs and/or delegates at the EBU General Assembly
- Heads of AI
- Media, Programme and News Executives exploring the impact of AI in their work
- Platform and Distribution Executives exploring the impact of AI in their work
- Legal & Policy Executives exploring the impact of AI in their work
- Marketing & Communication Executives exploring new PSM narratives and campaigns in response to AI developments
Welcome by Delphine Ernotte Cunci, EBU President & CEO of France Télévisions
Introduction by Zoe Kleinman, BBC Technology Editor (Moderator)
Distinguished AI Professor Sir Nigel Shadbolt helps set the scene for today’s discussion. He talks to Zoe about the significance of recent GenAI developments, the ethical challenges, and the important role public service media can play in engaging the public in current debates.
The EBU and its Members will present their most innovative AI projects at the Globe, curated by the EBU T&I Department.
EBU Deputy Director General Jean Philip De Tender introduces the session on public service media strategy with an overview of the EBU’s role in supporting broadcasters.
Our panel will focus on how public service broadcasters are currently using AI, the impact it is having on their corporate strategy, guidelines on usage, and partnerships with the wider industry.
- Ezra Eeman, Strategy and Innovation Director, NPO (Moderator)
- Cilla Benkö, Director General and CEO, Swedish Radio
- Robert Šveb, Director General, HRT
- Peter Archer, Programme Director of Generative AI, BBC
- Ulrike Köppen, Head of AI and Automation Lab, BR
Microsoft’s Chief Scientific Officer Eric Horvitz gives us an overview of where he believes GenAI developments will take us five years from now. He discusses responsible AI, the need for regulation and cultivating partnerships to safeguard access to trusted news and information.
Our two European AI pioneers - Laurent Daudet and Dr Inma Martinez – will then give their take on recent advancements, the regulatory environment, and the stakes for Europe.
- Zoe Kleinman, BBC Technology Editor (Moderator)
- Laurent Daudet, Co-CEO and Co-Founder, LightOn
- Dr. Inma Martinez, Tech Innovator & AI Scientist
A buffet lunch will be served in the Globe of the CERN Science and Technology compound.
Participants will have the opportunity to network with peers and watch and interact with AI-based demos
This presentation on the strategic implications of AI for PSM will focus on the critical role broadcasters can play to set the bar on how media interacts with AI, to verify and validate accuracy of information as custodians of truth, and to champion human creativity in an AI world.
Kenneth Cukier, Deputy Executive Editor, The Economist
This session focuses on the vital role of public service media in upholding democratic values and ethics in the face of exponential advancements in AI technology in the increasingly polarized world. Our panelists will explore the unique opportunity for PSM to position itself as a safeguard against the potential negative impacts of AI and the importance of delivering trusted news and media literacy to our audiences to make informed decisions. How can media organizations maintain ethical standards while embracing this new technology?
Lightning speech: Dr. Jean-Marc Rickli, Head of Global and Emerging Risks, Geneva Centre for Security Policy Panel Discussion:
- Justyna Kurczabinska, Head of News Strategy & Transformation, EBU (Moderator)
- Monika Garbačiauskaitė-Budrienė, Director General, LRT
- Olle Zachrison, Head of AI & News Strategy, SR
- Kati Bremme, Head of Innovation, FTV
- Alexandre Brito, Journalist & Anchor, RTP
This presentation will outline how AI is changing the way we formulate problems, validate solutions and design the computing models for High Energy Physics, focusing in particular on the ongoing research at CERN.
Sofia Vallecorsa, Leading Researcher, CERN
The rapid growth of AI use, particularly generative AI, pushes PSM organisations to consider emerging issues in compliance with existing law, including IP protection, data privacy, and consumer protection. PSM must also pay attention to new regulatory initiatives at international and European levels, such as the EU AI Act and the Council of Europe’s Convention on AI. This involves understanding AI related risks and developing appropriate AI governance framework to address these challenges and maintain public trust in PSM values. Our expert panel will look at the impact of new AI regulations and explore the legal challenges and implications of the rapidly growing use of AI.
Moderator: Jennifer Baker, Journalist & Presenter
- Thomas Schneider, Ambassador and Director of International Relations (OFCOM) & Chair of Council of Europe Committee on AI (CAI)
- Karine Caunes, Global Program Director, Center for AI & Digital Policy
- François Lavoir, Senior EU Policy Advisor, EBU
- Deniz Wagner, Adviser at the Office of the OSCE Representative on Freedom of the Media
This panel moderated by the chair of the EBU AI and Data initiative brings together EBU Members working across AI to discuss and share their overarching strategic objectives, goals, deliverables and how the work is going to impact their organization in technology and content. The panel also aims to identify common needs and potential areas of collaboration.
Moderator: Léonard Bouchet, Head of Data and Archives, RTS & Co-Chair of the EBU AI and Data Initiative (AIDI)
- Stefan Kollinger, Innovation Officer, ORF
- Tove Mylläri, AI Innovation Lead, YLE
- Tatjana Vandenplas, Head of Innovation Development, VRT
- Danijela Horak, Head of AI Research, BBC R&D
- Laurent Frisch, CDO & Head of Innovation Strategy, Radio France
In his closing address, the UN Tech Envoy will provide a brief outlook on what is expected to be happening in the broader AI Industry in the coming years, the role of UN in driving the conversation, and how we can prepare for leveraging and harnessing the power of AI to our own advantage to create a better tomorrow.
Photo Gallery of the event
Adviser at the Office of the OSCE Representative on Freedom of the Media, OSCERead biography
Head of Data and Archives & Co-Chair of the EBU AI and Data Initiative, RTS (Switzerland)Read biography
Sir Nigel ShadboltSpeaker
AI Professor, Web Scientist, Linked and Open Data Evangelist, Oxforn University (United Kingdom)Read biography
Dr. Jean-Marc RickliPanelist
Head of Global and Emerging Risks, Geneva Centre for Security Policy (Switzerland)Read biography
Head of News Strategy and Transformation, EBU (Switzerland)Read biography