Music Programming on Radio Based on Moods

For a very long time (well, forever, really…) radio genres/profiles have dictated the music content of channels. It is still the norm to be fair. However, with the surge of on-demand programmes and a real change in listeners’ behaviours and tastes (reacting much more to sounds, moods and activities), some radios are experimenting with new services, foregoing traditional categorizations. The session will showcase recent initiatives.