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Music Programming on Radio Based on Moods

For a very long time (well, forever, really…) radio genres/profiles have dictated the music content of channels. It is still the norm to be fair. However, with the surge of on-demand programmes and a real change in listeners’ behaviours and tastes (reacting much more to sounds, moods and activities), some radios are experimenting with new services, foregoing traditional categorizations. The session will showcase recent initiatives.


Laurent Marceau


Editor, Live Music & Projects, Popular Music, EBU

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Amar Amratia

Head of Audio Strategy, BBC (United Kingdom)

Ralf Richardt Strøbech

Head of Music, DR Culture, Debate and Music, DR (Denmark)