Join us at the beautiful Mole Antonelliana (The National Museum of Cinema) for drinks and get to know your peers.

Join us as we kick off The Big Digital Meet-Up ‘24 with a warm welcome and introduction by our host. 

Wouter Quartier, Head of Digital, EBU & Host 

Simona Martorelli, Director, International Relations and European Affairs, Rai 

The EBU has been central in the development of PSM in Europe and abroad. How can we remain valid and what value can the EBU deliver for the next 20 years of public service broadcasting?

Jean Philip De Tender, Deputy Director General & Director Media, EBU interviewed by Roxane Pham, Editorial Project Manager, Radio France

PSM are working hard on grasping the new generation and serving them! In this session, we dive into the psychographic report of the future generations, uncovering their real lives and how we can connect with them as PSM.

Keynote: Unlocking the power of today’s youth

Marina Graham, Research Director, MTM Agency

The Generation Alpha panel

Katrine Granholm Mortensen, Digital Commissioning Editor Kids, DR
Ana Leticia Sigvartsen, Project Manager Kids News, NRK
Alberto Fernandez, Head of RTVE Play, RTVE
Marina Graham, Research Director, MTM Agency

In this session, we explore how BBC and HBO Max are navigating the evolving landscape of consumer behavior amidst what some describe as a perfect storm. Learn about their strategies and successes in reaching audiences and how they continuously innovate and adapt to stay relevant in a rapidly changing environment.

Session Host: Wouter Quartier, Head of Digital, EBU

Keynote: Navigating the brave new world of (social) media
Veronika Lykke Benzon, Social Media Director Brand & Content, HBO Max 

Keynote: Beyond memes - Being a positive and creative force in digital
Mariel Capisciolto, Head of Digital Development, BBC
James Reevell, Executive Editor of Young Audiences, BBC  

EBU Members are leading the way in exploring the limitless potential of using AI and Data to innovate audience engagement. This session will showcase inspiring examples from select Members who are pushing the boundaries in redefining creativity.

Session Host: Hamdhoon Rashad, Media Project Manager, EBU 

Putting audiences at the heart of Generative AI
Renuka Gupta, Head of Audience Research, BBC  

A House Full of Zombies: Using AI to raise the dead and employ them as teachers
Kåre Vedding Poulsen, Producer, DR
Lars Bastholm, CEO, Bastholm Creative Consulting 

Dead Man Talking: Using AI in a podcast to re-imagine a true crime story on JFK case

Lammert de Bruin, Podcastmaker, AVROTROS/NPO 
Babs Assink, Reporter, AVROTROS/NPO 
Ivo Samplonius, Editor & Sound designer, AVROTROS/NPO

In the fast-evolving digital landscape, innovation often requires challenging the norm. This session explores how ’tactical disruption’ is sometimes needed to drive change, challenge culture, and open minds. Join our unique ‘fishbowl’ conversation, where everyone can step into the centre, share experiences, and reveal their disruptor tactics.

Session Host: Dr. Sasha Scott, Head of Transformation Services, EBU

Speakers:

Diana Kostova, Editor-in-Chief, BNR
Jonathan Patterson, Managing Director, The News Movement
Akwasi Ansah, Founder & Creative Director, ZWART/NPO

Explore the challenges and opportunities of making PSM platforms discoverable and prominent in a world moving beyond traditional apps. With the rise of connected devices like Apple Vision Pro and Oculus Rift, discover what broadcasting means in a platform-dominated world.

Media consumption changes: Are PSM ready for it?
Florence Hartmann, Head of Media Intelligence Service, EBU

Keynote: Bringing PSM on the Apple Vision Pro
Lucas Legname, Mobile Apps Project Manager, ARTE

Only four European media outlets are available on Vision Pro. Why does this matter? Arte believes the Vision Pro is much more than just a spatial device—it's a glimpse into the future for Apple. Could it be their next "iPhone moment"? For Arte, being part of Vision Pro revealed its true value and potential.

The Connected Everything Panel: the next barrier?

Session Host:
Wouter Quartier, Head of Digital, EBU

Panellists:
Tanja Hüther, Head of Distribution Board, ARD
Puja Kalaria, Senior Distribution Manager, BBC
Lucas Legname, Mobile Apps Project Manager, ARTE

Social media has been a major driver for connecting with our audiences for the past 20 years. However, balancing between our own platforms and third-party platforms can sometimes feel like we are experiencing Stockholm syndrome. In this session, we will explore how to effectively use social media platforms to engage with an audience that is deeply immersed in social media.

Session Host: Yasmina Al-Gannabi, Audience Development Manager, DW

Topic Leads:
Patrick Weinhold, Head of Social, Tagesschau
Steven Oldengarm, Social Media Strategist, NPO
Vincent Crabbé, Marketing and Communication Director, RTBF
Yasmina Al-Gannabi, Audience Development Manager, DW

TV8, Turin TV Production Centre

Join us for an evening of networking and celebration of EBU digital communities at Mercato Centrale (Piazza della Repubblica, 25, 10152 Torino).  

In today's evolving media landscape, building meaningful audience relationships is crucial. How do we achieve this with new platforms and technologies? Digital platforms offer unprecedented opportunities for interaction and personalized connections. In this session, we will hear from an industry leader about building the future of digital culture and interactive content.

Session Host: Kati Bremme, Head of Innovation, FTV

Keynote: AI Fusion - Transforming Creativity and Audience Relationships
Aurora Straton, Creative Lead, Google

Artificial intelligence is reshaping the landscape of interaction. For creators, AI is a collaborator, enhancing creativity, expanding the means of self-expression, and enabling creators to tailor content to their audience passions with unprecedented precision. For brands, it’s a bridge to customers, offering insights that fuel deeper, more meaningful engagements. This dual dynamic is forging a new era of digital relationships where every connection is transformed into a more engaging and impactful experience. AI isn’t just a tool; it’s the new partner in building more meaningful connections.

How can PSM break new ground in audience engagement and find the other way in? In this session, we’ll discuss strategies and tangible cases on how PSM leverages gaming and creators as tools for storytelling and community building, amplifying PSM's reach and impact.

Speakers:

THE ART(E) OF PLAY
Lili Blumers, Commissioning Editor, Digital Creations, ARTE

United by Play – Eurovision Song Contest on Roblox
Gregg Young, VRT Innovation
Wesa Aapro, Metaverse Lead, Yle
Katrine Granholm Mortensen, Digital Commissioning Editor Kids, DR
Ana Leticia Sigvartsen, Project Manager Kids News, NRK

RTP Arena: An esports story with new opportunities
Daniel Rodrigues, Young Adults & Teens Content Manager, RTP

Join the Connect Community in this session, which is focused on building relationships with the audience and discovering the best campaigns and best practices for promoting PSM content across multiple platforms. Learn how to stand out in a crowded digital landscape with effective marketing and branding strategies.

Session hosts:
Daragh Hennessey, Senior Brand Strategy Manager, RTÉ 
Vitold Grand’henry, Positioning, Research & Image Manager, RTBF

Speakers:

VRT internal creative agency
Elisabeth Roelandt, Marketing Director VRT
Lieven Van Overbeke, Strategic Creative Director, VRT
Emilie Kino, Manager, VRT Creative 

Growth Marketing
Johannes Nylander, Product Owner, Growth Marketing, SVT  

Business Narrative as a Strategic Tool 
Juhana Sailynoja, Marketing Strategist, YLE  

14:45 Short break feat. best campaign clips

Branding in a digital world
Charelle Akihary, Director of Public & Marketing, NPO
Marco-Paul de Jeu, Co-Founder & Strategy Director, CapeRock 

Public Service Campaigning
Wim Moellmann, Brand Manager & Head of Media Planning, SRF 

Showcase Session 

Our discussion will move from the philosophical to the practical as we explore the implications of the transformation of the media industry by technology, AI, and changes in audience behavior. This transformation is impacting the people, skills and culture needed to excel in the digital world. Traditional job roles are changing, requiring PSM staff to be adaptable, multi-skilled, and flexible. How can we best deal with this shift, and what skills will be vital in the future? What is the role of digital in leading the front line in legacy organizations? ​

Session Host: Dr Natalia Beregoi, Consultant, Transformation Services, EBU

Speakers: 
Zuzana Matějovská, Head of Recruiting & People Development, Czech Radio
Sarah Burbedge, Culture and Transformation Consultant
Jukka Niva, Head of News Lab, Yle

Closing remarks: Wouter Quartier, Head of Digital, EBU