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English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

Translation in progress

Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Home Events YouTube Strategies for Public Service Media

YouTube Strategies for Public Service Media

Event details

27 Mar 2025
14:15 - 15:45 (Europe/Zurich)
Online
Members Only

March meeting of the Podcast Group

We’ve shared our experiences, mostly still experimenting with YouTube as both a social media platform and a distribution platform for podcasts. It’s a work in progress – stay in touch!

Emma Leyman, Sveriges Radio Podcast group, has just started an experimental phase to find new ways to promote podcasts on social media, particularly YouTube: “Important thing is to examine if we can convert social medial followers into podcast listeners.”

Promoting Podcasts on YouTube [PDF] [Video Talk]

Over the past six months, ARD has tested audio-only podcasts on YouTube, leveraging the newly introduced RSS ingestion feature. David Kick, Business Development Platforms at ARD Partnermangement Audio and Voice: “Distribution on YouTube only via RSS doesn’t work.”

Podcasting on YouTube and Spotify [PDF] [Video Talk]

While many EBU member rely on their own platform, Deutsche Welle is a different example: they rely heavily on third-party platforms. Laura Döing, Format and Product Development, and Thomas Mayer-Rieger, Market and Audience Insights team, DW: “50% of the average channel performance is realistic.”

DW's Podcasts on YouTube [PDF] [Video Talk]