Voice of PSM: Communicating the World’s Largest Sporting Event
20 Jan 2026
Next month, the Olympic Winter Games Milano Cortina will bring the world’s largest sporting event back to Europe - reaching billions of people globally and unfolding across broadcast, digital and social platforms in almost every market.
In this special one-hour webinar, communications directors from our Members are invited to hear directly from the Head of Marketing Communications of the International Olympic Committee Ben Seeley and the Senior Manager of Digital Partnership & Innovation Yannick Amram.
The session offers a timely insight into how Olympic communications are shaped, the role of global platform partnerships, and the growing importance of creators and influencers - and how public service broadcasters can align, adapt and amplify their own strategies as we approach Milano Cortina 2026.