GUIDES published on 26 Oct 2023

Missing identities: who is responsible for the media content we’re looking at?

Online access to editorial content has evolved, with audiences now relying on third-party platforms and devices. However, the presentation of media content is largely in the hands of intermediaries, who often neglect to attribute content to its source, sometimes intentionally obscuring media identities.

This lack of attribution makes it challenging for audiences to identify content origins, impacting their ability to discern between credible and sensationalized sources. This distortion of perception can influence opinions and hinder active societal participation, ultimately affecting media freedom and pluralism.

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