Winners of EBUconnect Awards 2011 announced
Showcasing the voters' favourites in public broadcasting TV promotions, marketing and design

Lucerne, 6 May 2011 – The European Broadcasting Union's EBUconnect Awards were today presented to public service broadcasters for their winning creative works over the past 12 months in the fields of TV promotions, marketing and design.

All EBU Members are eligible to enter the EBUconnect Awards, and this year the EBU received an unprecedented 350 entries from 24 countries. After an initial selection process, shortlisted promotional pieces were screened at the EBUconnect conference, where 160 participants voted in nine categories.

Donna Byrne (RTÉ), Chairwoman of EBUconnect 2011, comments, "The response to this year's awards was outstanding and the quality of entries was really impressive. I'm delighted to say that world-class creativity was justly rewarded in all nine fiercely contested categories. My sincere congratulations go to all who took home an EBUconnect Award."

EBUconnect is a two-day conference that showcases innovation and excellence in on-screen promotion, branding, marketing, media planning and design. The conference's popularity has grown every year on year, and this year EBUconnect was full to capacity. EBUconnect is held during the Eurovision TV Summit*, the foremost industry event for public service broadcasters.

This year's EBUconnect Award winners are:

Best Sports Promo:
Gold: Stockholm Open, SVT (Sweden)
Silver: WM Südafrica, ZDF (Germany)

Best Documentary, News or Current Affairs Promo:
Gold: My life as a lookalike, France 5 (France)
Silver: French Hostage held in Afghanistan, France Télévisions (France)

Best Comedy, Reality or Entertainment Promo:
Gold: International Chopin piano competition, TVP Kultur (Poland)
Silver: Biggest loser, TV4 (Sweden)

Best Movie or Drama Promo:
Gold: Mafia teaser, France (France Télévisions)
Silver: Irene Huss, WDR (Germany)

Best Children's/Young People's Promo:
Gold: My new family, MDR (Germany)
Silver: Children's channel promo, SVT (Sweden)

Best Use of Audio:
Gold: Soul of Music, YLE (Finland)
Silver: Soraya, ARD Einsfestival (Germany)

Best Channel Branding:
Gold: Agriculture, Chic, Flexibility, Roots, NDR (Germany)
Silver: Zulu on air identity, TV2 (Denmark)

Best Multimedia Campaign:
Gold: Sixties clips, Arte (France)
Silver: Die Deutschen II, ZDF (Germany)

Best Design Package:
Gold: Sixties Campaign, Arte (France)
Silver: New Design Package, Arte (France)