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English and French are available to all users. EBU Members can log in to access our website in 20 additional languages as well. This innovation is powered by the EBU’s internal AI engine, EuroVox.

(Note: Translations are generated with the help of AI without human review. These translations are made available to you for convenience and may contain inaccuracies or errors. Please check important information in the original English version or contact us. The EBU cannot be held liable for any inaccuracies or errors contained in these translations.)

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Dear user,

Last month, the EBU switched to a new authentication method, Microsoft Entra, and decommissioned the former one (sso.ebu.ch).

What this means for most EBU Members ?

Employees of most EBU Members should now use a federated login to authenticate. This means your organization acts as the identity provider. You no longer need 2 separate accounts or 2 separate passwords.

Your work credentials give you access to EBU content.

What to do on the next screen ?

If you already have an EBU account, enter your professional email address and select Next. You will see the EBU logo change to your organization’s logo. Enter your usual work password and, if prompted, accept the sharing of information with the EBU.

What if we are using shared mailboxes ?

The new authentication mechanism does not work with shared mailboxes. If you usually access EBU websites using a shared account, you must create a new individual user account. Scroll down to view the instructions.

If federated login does not work ?

For some EBU Members, as well as the general public, federated login will not work. Login remains possible with your existing account. 3 different cases may occur:

Case 1: If your email address is linked to a Microsoft account, you will be redirected to https://login.live.com. Log in using your usual Microsoft credentials.
Case 2: If your email address is linked to a Google account, you will be redirected to https://accounts.google.com. Log in using your usual Google credentials.
Case 3: If your email address is not linked to either service, you will receive a temporary password by email each time you log in.

What to do if none of the above seems to work ?

Please read the instructions below carefully, as the choice you make during your first login cannot be changed later.

To create a new account, select No account? Create one.

You will have 3 options:

Microsoft: Recommended for users working for EBU Member organizations.
Google: Create an account using your existing Google account.
Other valid email address: A temporary password will be sent to your inbox each time you log in.

If you still cannot log in after following these instructions, contact [email protected].

Back to Stories

Since the 1950s EBU experts have played a key role in the development of television, and now the next milestone has been reached with an agreement on a unique global standard for the future of TV.

Television's trajectory has always brought an increasingly 'real' experience to viewers, from black-and-white services in the 1930s, 1940s, and 1950s, colour in the 1950s and 1960s, digital SDTV and, in the last decade the start of HDTV and 3DTV services. But none came close to the impact of Ultra High Definition TV (UHDTV).

This month, strides forward of similar significance to the dawn of colour television were defined by an International Telecommunication Union (ITU) working party chaired by EBU Deputy Director of the Technical Department, David Wood.

It is hoped the two levels of UHDTV, known as 4K and 8K, will be available through trial services later in the decade. The formats provide pictures more than four and sixteen times as detailed as today's HDTV.

David Wood said: "The pictures are stunningly realistic, and the improved quality of these 2D pictures gives the image a 3D appearance. This is the future of television. It will be some years before we see these systems in our homes of course, but I am looking forward to seeing trials during the coming London Olympic Games."

Top: 8K demonstration at the ITU in September 2011

Relevant links and documents