Saturday's Junior Eurovision Song Contest in Amsterdam, The Netherlands, will be the stage for the launch of the new animated Eurovision broadcast logo.
The dynamic video sequence, which centres on the letter 'O' in the word Eurovision, is the latest element to be unveiled from the EBU/Eurovision corporate identity project launched in Autumn 2012.
The pulsing circle is central to the organization's visual identity, with strong links to previous logos. It reflects Eurovision's modern outward look and its ability to unite audiences in a unique, international broadcast experience.
Avril Mahon Roberts, Head of Corporate Identity said the Junior Eurovision Song Contest is the ideal platform for the launch: "The event represents the true spirit of Eurovision, bringing European audiences together to share fun, family entertainment. It's appropriate it should be the first programme to carry the logo. "
Executive Supervisor of the Eurovision Song Contest Jon Ola Sand said the logo encapsulates Eurovision's diversity. However by retaining the Te Deum, the animation reconfirms important traditional links:
"Everyone loves the Te Deum and its positive associations," he said. "The time-honoured anthem coupled with the modern visual tells our story; it builds on our rich heritage as we focus on the future. Audiences recall great Eurovision moments whenever it plays."
The contest – which celebrates its 10th anniversary this year – promotes young talent in the category of popular music. Contestants must be aged 10 to 15 years old on the day of the contest and are required to have written and composed the song themselves.
Eurovision, operated by the European Broadcasting Union (EBU), is the industry's premier distributor and producer of top quality live sport and news, as well as entertainment, culture and music content.
The Eurovision satellite and fibre network is the largest and most reliable in the world directly plugged in to public service media everywhere.
Eurovision's staff of experienced media professionals acquire and manage media rights on behalf of EBU Members, and provide network, transmission and events services to the broadcasting industry.
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