EBU’s corporate training division, Eurovision ACADEMY, launches its first executive programme tailored to the needs of public service media professionals.

The three-week course was developed in association with IESE Business School, ranked first in the world for its executive education programme according to the Financial Times (May 2012), and UCLA’s Anderson School of Management, a leader in media management education.

Head of Eurovision ACADEMY Nathalie Labourdette says the diploma will foster the development of the next generation of top public service executives.

"The course has been expressly designed with EBU Members in mind. Public broadcasters need to think big, to consider new ways the industry may develop, without losing sight of their public service remit," said Ms Labourdette. "For several months, we've been working with IESE and UCLA to develop a unique curriculum that targets the critical business issues, technical advances and challenges specific to public service media in Europe."

The three five-day modules, scheduled for May, September and October 2014, include lectures, case studies, workshops, simulations, and face-to-face meetings with key figures from leading media companies in Barcelona, Los Angeles and New York.

"Programme graduates will have a unique understanding of how to develop innovative strategies to make public service media indispensable to society," added Ms Labourdette. "Our Members need to be efficient in their use of public funds. This course will help them hone their business skills, to make intelligent decisions and create the PSM of the future."

Registration will be open to 25–30 participants whose applications will be reviewed by an EBU selection panel.