The EBU’s special research hub, the Media Intelligence Service (MIS), has launched an exclusive online portal where Members can trawl a wide range of data of strategic value to public service media.
The Media Intelligence Portal holds a wealth of raw datasets drawn from multiple thematic areas, including audiences, broadcasters’ output and market trends, as well as individual country profiles that give a valuable snapshot of individual nations’ media landscapes.
"This smart new tool gives EBU Members fingertip access to reliable datasets that support both their daily operations and longer-term strategic planning," said Head of MIS, Dr. Roberto Suárez Candel.
"Data and information that underpin arguments in favour of strong public service media are becoming increasingly vital in our industry, and this portal makes it very easy for EBU Members to access the MIS team’s full research portfolio.”
He added: “By sharing our targeted research with Members they can prepare, adapt and present more compelling reasons, at national and EU level, as to why they require robust financial support and legislative protections.”
The portal’s latest offering is the 2013 MIS Survey, a comprehensive collection of raw data contributed by 53 EBU Members. The annual MIS Survey details the most recent figures (in this case from 2012) on overall multiplatform offer; audience figures; programming profiles; funding and personnel data.
Dr. Suárez Candel’s team of analysts will now launch the 2014 MIS Survey, with plans to present the results in September.