The EBU's submission to the European Commission's consultation puts forward proposals on how competition rules can better respond to challenges arising from digitization. These include taking better account of the non-price parameters of competition in order to capture digital platforms' market power and exercising merger control in a more forward-looking manner.

However, while competition law can address certain concerns arising from digtization, it must be complemented by effective regulation that both stimulates competition and reflects the role that platforms play in the global media landscape.

Finally, the EBU also stresses the importance of preserving PSM organizations' ability to innovate, thereby allowing them to continue to promote freedom of expression and media pluralism.