Last year, we set out to transform the way we worked here at the EBU.
We wanted to take a fresh look at how we were delivering value to our Members and helping them, in turn, deliver value to their audiences.
We wanted to ensure we were supporting all our Members – large and small – in embodying public service media’s core values. To do this, we needed to make sure we focused on providing services that helped broadcasters thrive and grow, and championing their needs, in a rapidly changing media world.
Our Together strategy was a result of extensive consultation. It established four key pillars of activity:
We set out a series of strategic actions to refocus our member services in these areas over the next three years. We’ve spent the last six months aligning our departments’ workplans and I’m pleased to say we are already seeing real progress.
We have launched new strategic workplans in many different areas.
Our Technology and Innovation department is concentrating on a smaller number of programmes that address real-world technical challenges. We’ve established a new public affairs roadmap that will ask new EU policy makers to consider policies that support a sound and balanced media landscape. We’ve launched a new EBU workplan to help our Members connect and engage with younger audiences. And Eurovision Sport has implemented a new strategy and brand with new expert groups helping us better understand and respond to our Members' needs.
By working together, we believe we can deliver tangible change and secure the future for public service media across the continent. That means we must take all Members on this journey with us.
With this in mind, we’ve relaunched our Partnership Programme to help more Members facing financial, strategic, political or other challenges. And we established three new regional learning hubs in Poland, Georgia and Slovakia to extend the reach of the Academy’s activities and upskill more of our Members in these regions.
Our Digital Transformation Initiative has also extended its reach with over 350 professionals in 77 member organizations and has organized a series of regional workshops delivering customized support to Members.
Of course, the provision of independent, high-quality news and information remains at the heart of our and our Members’ remit. Our Public Service Journalism Initiative is helping provide an amplified voice through industry partnerships, research and vital services. We are particularly looking forward to working with our partners in the Journalism Trust Initiative to launch a new set of criteria for trustworthy journalism later this year.
With our new Together strategy, we hope to help public service media continue to play a critical role in strengthening democracy and empowering citizens. We look forward to working with all our Members to achieve this over the forthcoming years.