The 2023 UCI Cycling World Championships will benefit from an unprecedented level of television production and distribution with the European Broadcasting Union (EBU) acting as both host broadcaster and European media rights partner.
The inaugural UCI Cycling World Championships is the biggest cycling event ever. It will combine 13 UCI World Championships in one event taking place in Glasgow and across Scotland from 3 to 13 August. The television coverage will surpass that of any previous UCI event.
Eurovision Sport, a division of the EBU, is distributing the event in Europe and IMG in the rest-of-the-world. Together they will be taking the event to more than 120 countries. As Host Broadcaster, Eurovision Sport will produce record television coverage: an estimated 240 hours of live and 30 hours news and highlights. In the UK market, there are substantial deals in place with the BBC and British Eurosport for the event.
Cycling fans in countries where the television rights are not available will be able to follow the action on the UCI YouTube channel, giving the event the widest global reach possible.
UCI President David Lappartient said: “I am thrilled that so many fans worldwide who cannot be physically present in Scotland will also have the opportunity to live the excitement of our first UCI Cycling World Championships. Since 2016, the EBU and IMG have been ensuring that our UCI World Championships benefit from maximum exposure, and this year the television production will reach record levels. This is great news for our cycling fans on all five continents.”
Paul Bush OBE, 2023 UCI Cycling World Championships Chair, said: “The 2023 UCI Cycling World Championships will be a truly memorable moment for cycling and we are delighted so many fans around the world will be able to experience the Championships from the comfort of their homes. With the world’s best riders soon to arrive on our shores, Glasgow and Scotland will provide the perfect stage for this first of its kind event and we look forward to showcasing all the country has to offer to the global cycling community.”
Glen Killane, Executive Director of Eurovision Sport, said: “We are very happy and proud at Eurovision Sport to extensively contribute to this first edition of the UCI Cycling World Championships as both media rights distributor and host broadcaster of the entire event. EBU Members across 16 countries and Eurosport throughout Europe will bring the action to audiences in a way that no other organization can deliver to maximise exposure for the best female and male riders across the UCI World Championships being staged in Glasgow and across Scotland.”