GUIDE published on 22 Aug 2014 • Department / Unit Communications

Public Service Values, Editorial Principles and Guidelines

At the Union’s 2012 General Assembly, EBU Members from Europe and beyond adopted unanimously six key values which define why public service media (PSM) are indispensable in true democratic societies.

  • universality
  • independence
  • excellence
  • diversity
  • accountability
  • innovation

A set of Editorial Principles derived from these principles requires PSM journalists to be:

  • impartial & independent
  • fair & respectful
  • accurate & relevant
  • connected & accountable

These principles have in turn been fleshed out into a comprehensive set of Editorial Guidelines.
This booklet brings together the Values, Editorial Principles and Editorial Guidelines as a working tool to help journalists and editors strengthen their work and relationship with society.