Free and independent media are vital elements to the infrastructure of a healthy democracy and public service media (PSM) play a key role in this landscape, as a stable and reliable source of information. They inform the public, keep those in power accountable, create a platform for debate, and tell stories that contribute to a common culture.
However, in today's democratically challenged and market-driven landscape, public broadcasters are increasingly asked to justify their value to society.
Can this be measured? Or to what extent does PSM have a positive impact on the health of democracies?
Read this report to find out and get inspired in crafting narratives and messages to advance the cause of PSM.