The EBU News Report 2018, ‘50 ways to make it better’, highlights practical and concrete solutions and 50 real examples on building engagement and trust in public service journalism.
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The report proposes actions to be undertaken in several fields affecting public trust and engagement: New media habits, societal change, eroding professional standards and the threat of political contamination and declining willingness to be represented by any institution.
To find the best solutions the authors first critically examined the challenges with some of the leading experts in the media field and then surveyed over 60 of the senior executives in public service media to get their perspective on workable solutions.
During the process, they collected around 150 proposals for solutions for the problems identified from both within public media and outside. Finally, 50 of the best, from 24 countries, were selected and presented in the report together with insights from those involved.