PSB prominence in a converged media world

This report is about making sure that public service content continues to have maximum impact in a world in which there are many more providers of content, and many more ways in which consumers can access it.

An important part of meeting that challenge is to ensure that public service content remains easy to find and access, whichever platform, content package or device is chosen by consumers in future.

In the current multi-channel world, there are rules which require providers of electronic programme guides to list PSB channels in an appropriately prominent position. As we move into a more converged environment, with both linear and on-demand access to content, these rules will need to be updated to remain relevant and effective.