Vision & Visibility - Strategy 2013-2016

The UEFA EURO™ football championship, the London Olympic Games, the Helsinki European Athletics Championship showed the world that PSM are unbeatable at producing live sports and delivering them to audiences.

History has shown that major competitions are ideal to showcase broadcasting innovation, and London 2012 in particular was no exception. Here was a master class in how much can be achieved by fully exploiting the potential of multiplatform technologies. There was greater variety, more interactivity, and the most individualized viewing experience ever offered.

We want our Members to maximize their potential and give their audiences exceptional service. So we have taken strategic steps to enable us to provide Members with more and better content on all platforms, and the expertise they need to succeed. We will increase and impart knowledge of emerging technologies in programme production and delivery, in news and on the network, online and in the field.

We want to start a new conversation, using new tools to create a framework for our activities and innovations that will shape the EBU in the years to come.

We will push through the flagship PSM Values and Vision2020 projects, which will respectively promote and protect our Members, and together strengthen their supporting arguments at national and EU levels.

As we move into 2013, we will be an EBU of ideas and their implementation; of efficiency and effectiveness; of creativity and content.

Ingrid Deltenre
EBU Director General