In the age of media abundance, trust is important in the relationship between media and their audience. However, maintaining a high level of trust is more and more challenging in a world of filter bubbles, echo chambers and fake news. Measuring trust is therefore essential for tracking citizens' perceptions of the media organization and its output. This is crucial for audience building and useful for Members' strategic planning.
This report is based on the data published in the 86th Eurobarometer survey. It gives an idea of European citizens’ perception of the trustworthiness of several types of media, and includes EU Member States as well as acceding and candidate countries.
A Net Trust Index was developed by the EBU Media Intelligence Service to obtain an idea of the level of trust each country’s citizens have in the different types of media.