RESEARCH published on 28 Sep 2022

Audio in Cars

If you ask someone what they listen to in their car, radio will probably be their answer. But as connectivity in cars becomes commonplace and audio sources diversify, how is audience behaviour changing? 

Our first report on Audio in Cars explores what behaviours are more common among this specific audience and differences observable across markets. The research also looks into connectivity capabilities in cars and provides an overview of the automotive market for a better understanding of this environment and its potential developments. Finally, this report highlights public service media (PSM) strategies in this market and how they interact with the automotive industry.

Find out about:

  • In-car listening habits and trends for radio and other audio sources
  • Forecasts on the potential development for connectivity in the car
  • Differences in PSM’s strategic approaches for in-car solutions

Documents

 Report (Members)  Members Only
 Slide Deck (Members)  Members Only