How Public Service Media Diversify Commercial Income

In today’s constantly evolving and increasingly competitive media industry, it has become essential for market players to diversify their sources of income. This also applies to public service media (PSM) that are increasingly facing stagnating, if not declining.

This new report offers a wide-ranging view of how PSM are diversifying their commercial income and the new opportunities presented by the digital transformation and new media technologies such as the ever-present streaming platforms and, potentially, the Metaverse.

The appearance of new players in the market brought along a new wave of innovation and opportunities, with PSM needing to look at novelties like the FAST channels and opportunities presented by co-productions and collaborations with other broadcasters. All this is analysed in the report, along with some case studies of EBU Members growing and diversifying their commercial income.