NEWS published on 06 Sep 2017

The Eurovision News Exchange Social Newswire: Extending your newsrooms reach

With hundreds of hours of video being uploaded to social platforms every minute, eyewitness media is playing an ever-increasing role within the newsroom. Video from bystanders and activists emerges from across the world in its rawest form, in real time, as events unfold.

With the news industry and many organisations themselves in a transformative state, it is not always possible for many newsrooms to effectively monitor social media for this emerging content.

For many news organisations  this may be  due to a lack of resources, while others have not yet acquired the skills to be able to reliably verify and clear eyewitness media.

Here at the EBU, the news team has responded to members requests to  add value to their newsrooms and help them harness the power of reliable eyewitness media for their platforms.

The Eurovision Social Newswire is the EBU’s News Exchange new service which serves as an extension of EBU member’s newsrooms - providing the most important eyewitness media in real time.

The Eurovision News Exchange Social Newswire is an EBU community-based newswire made up of over 450 journalists, editors and producers, collaborating in real time to discover, verify and clear the most newsworthy eyewitness media.


Since February 2017, we have discovered, verified and cleared over 6,200 pieces of content, both video and images, for members, for use in broadcast, online players and social media platforms.

In addition to these items, more than 600 pieces of eyewitness media were also distributed on the core Eurovision News Exchange to date in 2017, a 6 fold increase over 2016. The Eurovision Social Newswire offers participating EBU members four core tiers of support with each one playing a pivotal role in supporting members editorially.


  • The Eurovision Social Newswire exists on Slack, a collaborative workspace tool which allows easy communication between the hundreds of members, and the easy sharing and downloading of verified videos and images by members. Members also have the ability to use the Eurovision Social Newswire on mobile, through Slack’s dedicated app available for both iPhone and Android devices, making sure members can stay up-to-date with the Newswire on the go.


  • Complimenting Slack is the Eurovision Social Alerts WhatApp group, a member-only group delivering real time breaking news alerts to members as major breaking news events unfold.
  • Members of the Eurovision Social Newswire also have access to the member-only @EVN_Newsroom Twitter account, which provides members a feed of the latest cleared content available on the Newswire, while also giving members access to over 400 curated Twitter lists, ranging from country and city lists, to interest-based lists, for use during their working day.
  • Members also receive a daily newsletter, highlighting the best eyewitness media that the Eurovision Social Newswire has to offer on that particular day.

How does it work?

The Newswire is broken down into a series of channels, or rooms, each one used in real time, providing editorial support for members. For example, the #newsroom channel is where members can interact with EBU journalists and other members to discuss and request verification help with content, or receive the latest updates on ongoing stories.

All members have access to the six #cleared content channels, which are broken down into particular regions and specific topics. #cleared-americas, #cleared-mid-east, #cleared-europe and #cleared-world provide members with the more serious newsworthy content, while #cleared-sport and #cleared-viral provide members with the more lighthearted content emerging from social media. 

Content within these channels is provided with important verification information such as the date and location where the content was filmed, context behind the content, and the source/courtesy, with the expressed permission of the originator for use of the content by EBU members on all platforms.

What to expect each day

Each morning, the Eurovision Social Newswire team provides members with a morning outlook of the main stories they are chasing for content. Each individual story is accompanied by a relevant Twitter list to aid members in their search for content. Throughout the day, the #cleared channels are populated with content in real time, with members being able to download the content, verification information and context directly from Slack. The team is also on hand to field requests from members, however, with such a collaborative community already existing on the Newswire, members and EBU staff often work together to provide the answers to requests.

Members are also free to contribute and upload content to the #cleared channels, once the content has been cleared by the submitting member for use by the EBU and its member organisations.



The Eurovision Social Newswire’s performance in responding to breaking news stories has been one of its key successes to-date. These successes have seen the membership of the Newswire grow by over 500 percent in the past seven months, with many EBU members incorporating the Newswire into their team’s and organisation’s daily workflows.

Why should I join and where do I sign up?

We encourage staff members from all of EBU member organisations to sign up. Whether you are a journalist, editor, producer, content creator or special events coordinator, we are confident that the Eurovision Social Newswire will enhance your organisations output.

What you get.png

Getting started with the Eurovision Social Newswire could not be easier. Once you have filled out our sign up form, you will be automatically sent an invitation to join the Newswire. You will also receive a welcome email, which includes tutorial videos and a user guide to help you get started. These will help you get up to speed with the simple processes the we have designed to make the Eurovision Social Newswire an easy, yet immersive experience.

To sign up, simply fill in our sign up form.

Looking forward to seeing you on the Eurovision Social Newswire!

Contact detail

Derek Bowler
Digital Sub-Editor
+41 22 717 28 50