More than choral music on the radio - a logbook of cross-media challenges. By Karsten Neuschwender, Editorial Journalist, SR 2 KulturRadio.
How to build a brand that all your listeners can identify with? How to reach different age and target groups via radio, television and social media? The cross-media project "Tinsel for the Ear" by SR 2 KulturRadio provides answers. Aside from motivation, a thirst for adventure and the will to start walking, what else is needed to achieve this?
Presentation
More than choral music on the radio - a logbook of cross-media challenges — Karsten Neuschwender (SR)
Speaker(s):
Karsten Neuschwender (SR)
Events:
Music Plenary